Orange are running orange wednesdays, and as such have a promo appearing before the start of films at the cinema. The latest one shows Darth Vader approaching the Orange Film Funding Board with a script about a Sith Lord, only to get completely knocked back by the marketing executive.
I went into HMV today; not surprising, as I regularly go to check out what’s new on the dvd scene. For the first time in a long while though, I took notice of the price of chart cd’s.
Until recently, current single-artist releases were priced at around �13 on the high street, with back catalogue tracks priced around �16-17 ($30). Many high street retailers offered the same products cheaper on their websites than in stores.
Now a shift has been made to bring these prices more in line with the web, and a browse through HMV’s top 40 albums list shows all but a few of the albums to be �9.99 or less.
Before this change, HMV were not struggling; in June 2004 the company (which also owns Waterstones bookstores) posted a record profit of �117million, up 22% on the previous year. In December 2004, announcements were made of the companys’ intentions to move into the download market by partnering with Microsoft.
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